"By 2006 a single-answer technology other than Google will emerge as the leading answering service and will remain in power for at least two years."

The bet raises an interesting issue, but I think it's slightly askew in a few ways -- some important, and some not so important.

The biggest problem with the logic of the bet is that people don't think in search terms -- period. Most people (although not necessarily most people who use Google, which is a different group) are not merely troubled by boolean phrasing but can't consistently say exactly what they mean. Human-phrased questions won't return the right answer either if you don't ask the right question.

A co-worker of mine used to have a shirt that said WYSINWYGIYDKWYLAITFP, which stood for What You See Is Not What You Get If You Don't Know What You're Looking At In The First Place. (Once upon a time, this was a joke at MS's expense.) The point remains the same: a major problem of tailoring computer systems to end-users (customers) is that users very often aren't sure what they really want, much less how to get it.

In human-to-human communication, this problem is dealt with . . . with some success . . . through feedback, as much as anything else. This is why so many less-techie users prefer search engines that allow progressive searches, where they can first enter a general term (ie, "car") and then do a second search through the results for a more specific term (ie, "sports"), and so on. It's a simpler, more intuitive -- if slower -- way of saying "The results must contain 'car' and should contain 'sports'."

Flowers is dead-on, though, I think, in saying that a superior search service would be able to categorize information more than Google typically does in its current form. For one thing, this would make the search engine even better at filtering out pornography. But beyond that, I think a lot of users would like an option where the results were grouped by type -- for "car", perhaps "automotive", "toys", "railroad", etc, with broad initial categories like "shopping", and so on.

But, ultimately, I think the more important advance will be a system that's capable of more give-and-take with the user, providing and accepting more human-like feedback. I don't really see that happening -- not sufficiently, anyway -- within the next two years. Google is far from perfect, and very poorly tailored to the needs of lower-tech users, but unless, say, a very large, very inexpensive, very proficient Ask Jeeves-sort of service (with outsourced multiligual operators?) comes to prominence quite quickly, I think the bet is a losing proposition.

mjw,

right on. Search is not even the right term. If I ask my friend, what's the name that one Japanese restaurant, what does this mean? Acquaintance, previous conversation, the moment, help us know each other.

For computers to store information, knowledge, data, history, or could we call it memory? Lots has to happen. Computers need to give meaning to information. We're just talking about that know. Though the problem of language is extremely difficult. Creating meaning of an article or even poem is kinda hard. We've known this since at least the work of Saussure. People had insight before; Saussure made it a science.

I use OS X. Spotlight is ok for now. :) What if I say to myself, wow, Vivian sure looked nice during that party. How fast can I find that? If the computer knew who I knew, my calendar, the content of my photos (or even did a simple keyword/date search itself), emails, and who knows. If it could look at all that and make connections. We'd get closer.

To find stuff on our own computers, the computer might need to be complete replica of our own brain. If it knew everything we did...

To find stuff on the web, the computer for sure needs to be a complete replica of our brain. If it knows me, it knows how I think, the meaning behind my speech; it knows of things. And the network out there has deep insight into the world. They'll just talk to each other.

"Search" will be something like that. Who's going to do it? Google certainly is thinking about this. It may take them decades to begin, but I'm sure they're trying. Apple too. Microsoft? They probably have no idea what search should look like.

Google is not likely to be soon displaced. Lots and lots of things need to happen. It'll be collective like any science. Google does have the resources to drive much of it.

To the question, will there be a big improvement in 2 years? there will be some. I'm sure of it. It'll come from some place with lots of resources. It it comes from somewhere besides Google, they'll easily figure it out, take the idea, and make it better.

Apple is driving it too. They want desktop search. Sematic desktop? Yes.

But who knows, psychology is quite primative. Thousands of years and we don't understand ourselves, our mind. And understanding language so we can index and search it? We need to better know how we, ourselves, link signs.

Intelligence and education? Howard Gardiner is one small step towards our future. Lewontin and Gould? If they only had a thousand year lifespan, what they could have done.

Let's say I search for car. What if:

Google knew I've been reading about GTIs. It knows that from email and from site visits. It has indexed the sites and forums I've read. It knows I've owned VWs before. It knows what color I like, where I live, what dealerships I've been to. What if it interpreted all that info. What could it offer? A lot more.

Conveying all that by typing is just too hard. Even if I started fresh and tried to express all that in a few sentences, it's too much pain. Whereever search goes, it needs desktop integration. Speech recognition? OSs like Mac OS XV 15.0 conveying my speech to Google. That'd be a start.

It's going to be desktop and internet companies working together. Maybe Sun will again give it a go. The network is the computer.

Ultimately the problem of answering any question send to a search engine requires software capable of passing the Turing test, which won't happen within the next few years. Ray Kurzweil predicts this to happen around 2020. I would add another 10 years. However, search engine results are somewhat simpler than answers created in natural language. This means that for 80-90% of all questions sent to a search engine, a reasonable set of results could be produced before 2020, but certainly not within the next few years. Google is still leading the market, but there are interesting new competitors such as Endeca.

In the short term, the most successful strategy is to use human reviewers for the most frequently asked questions and implement intelligent pattern matchern algorithms.

I am confused. Should I go ahead and try and challenge this bet since it is now 2008 and 2006 didn't show any Google replacement that has been dominant since then.

So should I go ahead and try to make this bet?

And if that isn't possible then why is it still up?

If WIKIPEDIA can be considered an "Answering Service", then I'd (personally) rule that this bet was pretty good and came mighty close.

I hit WIKI nearly as often as I hit Google, but more significantly, I answer more questions, and obtain far more data on WIKI than Google.

Google is more of a card-catalog, where WIKI is the text.
So in a sense, this prediction was fulfilled (for me) in roughly 2007.

This prediction is not a bullseye, but certainly worthy of a cigar.
Have a cigar, Mr. Flowers.

I can't agree that the emergence of Wikis satisfies this bet. For one thing the "answers" Wiki's provide are subjective and often suspect, and their appearance on any Wiki is dependent on private initiative and incomplete "facts." This can hardly constitute the direct single answer that Flowers is looking for.

As far as Google being replaced by ANYTHING � that's another bet entirely, and one I will gladly take up. Google is rapidly collecting, disseminating and cataloging ALL the world's information, and they're pretty good at it. Meanwhile they are developing new and interesting ways to cross reference and deliver us that information. So if any company comes up with an "answering machine" that outperforms Google in its current format, it will be Google itself.

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